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futuramb: (via CHART OF THE DAY: Facebook Has Little Effect On What You Buy Online) According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence. As long as Google has influence over shopping habits, it will continue to pull in big ad dollars. Advertisers tend to want to advertise where there’s a chance a purchasing decision can be influenced. However, in the not too distant future Facebook could become an e-commerce juggernaut with more influence over online shopping. If and when that happens, Google should be really worried. Facebook often has the silliest examples of things I would want (probably because, as noted, I use my FB as a tool to annoy people who are unfortunate enough to know me).  They take everything so literally.  The best thing ever was when my ads were for some crazy cat thing (I think a cat stroller), an online jewish-dating site, and a therapist.  I was like, OH SHIT! They finally figured me out.

futuramb:

(via CHART OF THE DAY: Facebook Has Little Effect On What You Buy Online)

According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.
As long as Google has influence over shopping habits, it will continue to pull in big ad dollars. Advertisers tend to want to advertise where there’s a chance a purchasing decision can be influenced.
However, in the not too distant future Facebook could become an e-commerce juggernaut with more influence over online shopping. If and when that happens, Google should be really worried.

Facebook often has the silliest examples of things I would want (probably because, as noted, I use my FB as a tool to annoy people who are unfortunate enough to know me).  They take everything so literally.  The best thing ever was when my ads were for some crazy cat thing (I think a cat stroller), an online jewish-dating site, and a therapist.  I was like, OH SHIT! They finally figured me out.

(via emergentfutures)

  1. jackiemullen reblogged this from futuramb
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  6. rafer reblogged this from tedr and added:
    Rafer sez: I’d love to see the list of “non-social” recommendation sites.
  7. perfectmarket reblogged this from tedr
  8. tedr reblogged this from paramendra and added:
    This chart is a lie. End of story.
  9. paramendra reblogged this from futuramb
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  11. jaceturner reblogged this from futuramb and added:
    It’s not Facebook that influences people’s buying habits, it’s other people. Effective communication is the pathway,...
  12. lingjie reblogged this from emergentfutures and added:
    Search engine is far more influencial on online purchase than social networks. However, what if the combination of both...
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  15. expensify reblogged this from emergentfutures and added:
    Facebook often has the silliest examples of things I would want (probably because, as noted, I use my FB as a tool to...
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  17. This was featured in #Tech
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